You can make a fine living in a pair of heels | Indulge in the process: http://ellenjellymcrae.substack.com

You do an eclectic celebration of the dance… but you keep it all inside. *November 2021*

Picture of Ellen Jelly McRae — writer on Medium
Oh hey, that’s me!

We’ve met for a reason. Fate, destiny, whatever you want to call it, we’re here now. Let’s embrace it.

I’m Ellen McRae, Melbourne girl and full-time writer. When I’m not writing, I’m obsessing over fashion, wrestling, Garfield and a good bottle of wine.

I consider myself the luckiest woman in…

It’s impossible to stand out from the crowd when your title is the same as everyone else’s

The list of title suggestions everyone uses | Image created on Canva

Blog, articles, email marketing, all these wonderful communication vehicles with your loyal customers and readers need titles. They need something to grab the reader, to pull them into your article, to click on your link. And for some, if you haven’t mastered the title, the rest of the article is…

Laying bare my top six articles, the stats, the wins.

My top six articles break down | Image created on Canva

I don’t want to pretend I’m an expert at Medium. In fact, I don’t ever want to be an expert.

I positioned myself as an expert in my past life when I was website designing. That’s when I wanted to sell my services, and I needed customers to know I…

It’s easy to feel stressed about saturation but more people joining the market won’t hurt your business, here’s why.

The winning freelancer | Image created on Canva

Do you feel like every time you log in to Upwork, Fivver or visit Twitter, another freelancer has emerged?

Sometimes I wonder if there is a little cabbage patch somewhere, growing freelancers. Enthusiastic newbies are popping up everywhere, ready for cheap and fast customer consumption.

In reality, it’s more likely…

A shortcut to repurpose old articles that makes sense.

The evergreen machine | Image created on Canva

I have my reservations about repurposing content.

If you aren’t doing repurposing right, it can be a waste of your time and resources. But we’re in a quantity over quality market. The more you produce, the better.

And as you only have two hands, so many hours in the day…

You won’t resist social media marketing when you know what platforms to target, and embrace.

All the writing promotion in the world | Image created on Canva

I have a love/hate relationship with social media, especially as a writer.

No matter if you’re a freelance writer trying to sell your services or a creative writer promoting your latest novel, social media can feel alien.

Writing is one of those skills notoriously hard to sell because it’s not…

It’s risk versus reward. No prizes for guessing which one there is more of.

The writing winners? | Image created on Canva

I’m staring at a list of competition notifications in my email inbox and, to say the least, I’m angry.

I’m annoyed at myself for evening entertaining the competitions, regretting the time I spent reading the rules and requirements. Let alone regretting all the time I spent entering them.

There is…

Be prepared for the weird and wonderful in this writing business.

Co-operative freelancer and client? | Image created on Canva

You think doctors have horrors stories about strange things they find in patients.

Or weird things they have to mend after mischievous nights out.

There are some days I want to compare stories with them from my freelancing days, because I’ve experienced some weird requests. Well, weird for writing that…

And the simple ways to repurpose like a savvy content creator.

The content creator at work | Image created on Canva

I have hundreds of articles I own the right to. No exaggeration. And I have thousands of images too.

My library of content isn’t without substance. Yet here I am constantly creating new content.

Some experienced content creators would tell me how inefficient my current creating is. What a waste…

Ellen McRae

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